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Choose a plan that works best for you
Always start with a clean, dry beard so the wax holds properly.
Scrape a small amount using your finger or thumbnail. Warm it with your palms to melt.
Apply the wax to your beard evenly, spreading it in all areas. Style your beard as desired.
Achieve any look and style and keep it that way for long.
Boost your beard’s health and quality with nature’s finest ingredients.
Strengthen each beard hair strand while protecting it against elements.
2 fl oz
Nourishes and moisturizes dry, chapped skin
Softens and tames rogue hairs
Hydrates and soothes irritated skin
Softens and calms the skin
Golden isn't just about skin care - it's about heritage care, resilience, and pride.
All products are crafted with high-quality ingredients and are cruelty-free.
We design solutions to tackle common concerns such as dryness and razor bumps.
Crafted specifically for men of color, our line ensures you shine from the inside out.
Here's why our customers love our products...
"I have used many different products including the big commercial brands, and Golden is by far the best!!! My beard is softer, hydrated, healthy, full and smells manly. I have only used Golden products since stumbling across their ad on Instagram. The growth and shine of my beard since using Golden has me posting selfies daily. They say if you look good you feel good.... Golden has me looking great and feeling even better. If you're single fellas and wanna be chosen, I'd advise you to purchase yourself some Golden!"Sean
"This cream is far the best in my opinion. The smell, texture and moisturizing factors are number one most important to my skin. I spent a lot of money trying other products, but I'm a repeat customer with this company, its products and most IMPORTANT, their amazing customer service. ❤️💪"Bryan
"Love these products, smell good and look fresh! Great products for men of color."Everett
Have a question about the Beard Wax Strong Hold? We have it answered.